Capital Flow
Capital Flow
Capital Flow
Capital Flow
Redesign of Capital Flow landing page website. A platform that provides simple market option order flows and analytics.
Redesign of Capital Flow landing page website. A platform that provides simple market option order flows and analytics.
Redesign of Capital Flow landing page website. A platform that provides simple market option order flows and analytics.
Redesign of Capital Flow landing page website. A platform that provides simple market option order flows and analytics.
Overview
Overview
Overview
Overview
Redesigning The Capital Flow landing page website.
Redesigning The Capital Flow landing page website.
Redesigning The Capital Flow landing page website.
Redesigning The Capital Flow landing page website.
I was given the exciting challenge of revamping Capital Flow's landing page website to boost their retention rates and conversion rates. To do this, I dove into researching their competitors' websites, crafted a Information Architecture, and designed sections aimed at keeping users engaged longer, which in turn, can significantly increase conversion rates. Come along with me as I guide you through each step of the process.
I was given the exciting challenge of revamping Capital Flow's landing page website to boost their retention rates and conversion rates. To do this, I dove into researching their competitors' websites, crafted a Information Architecture, and designed sections aimed at keeping users engaged longer, which in turn, can significantly increase conversion rates. Come along with me as I guide you through each step of the process.
I was given the exciting challenge of revamping Capital Flow's landing page website to boost their retention rates and conversion rates. To do this, I dove into researching their competitors' websites, crafted a Information Architecture, and designed sections aimed at keeping users engaged longer, which in turn, can significantly increase conversion rates. Come along with me as I guide you through each step of the process.
I was given the exciting challenge of revamping Capital Flow's landing page website to boost their retention rates and conversion rates. To do this, I dove into researching their competitors' websites, crafted a Information Architecture, and designed sections aimed at keeping users engaged longer, which in turn, can significantly increase conversion rates. Come along with me as I guide you through each step of the process.
Role
UX Designer
Visual Designer
Framer Developer
Tool
Figma
Framer
Timeline
1 Week
Role
UX Designer
Visual Designer
Framer Developer
Tool
Figma
Framer
Timeline
1 Week
Role
UX Designer
Visual Designer
Framer Developer
Tool
Figma
Framer
Timeline
1 Week
Role
UX Designer
Visual Designer
Framer Developer
Tool
Figma
Framer
Timeline
1 Week
problem
Lack Of Information
The website was lacking crucial information to entice users to explore their platform. Despite offering an excellent product, they struggled to effectively communicate its value through their landing page. Additionally, the website wasn't responsive, a key factor for driving sales online.
The primary issue was the inability to showcase the product to users effectively. By adding more sections highlighting the platform's benefits, we aimed to address this challenge.
Below is a snapshot of how the website appeared before I stepped in.
design challenge
How might I can improve users retention and conversion rates?
solution
Creating an amazing Information Architecture that shows more information to the users
Having a solid information architecture is like having a roadmap for showcasing a website's content to users effectively. By understanding which sections to highlight, you can guide users seamlessly through the site. I delved into researching our competitors' information architecture to identify the essential sections needed and figured out the best arrangement to enhance user retention rates
Information Architecture
Nav Bar, Hero Section and Benefits Section
I enhanced the Hero Text with a captivating gradient color, adding a dash of excitement to the website for users. Then, I crafted an image mockup straight from the platform itself, giving users a sneak peek into what awaits them. To keep users engaged without distractions, I set up modal video pop-ups for any embedded YouTube videos on the site.
Since implementing these modal pop-ups, we've seen a remarkable 60% increase in retention rates and a solid 25% boost in conversion rates. You'll notice more of these handy pop-ups peppered throughout the website to enhance the user experience.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
Features Section
I introduced a fresh section called the Feature Section. Here, I highlighted the platform's key features and demonstrated how they could benefit users. Each feature was accompanied by an image, strategically emphasizing crucial elements to catch users' attention. And to delve deeper into each feature, clicking the 'Learn More' button would trigger a modal YouTube video pop-up, offering users a more immersive experience
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
Learn More Section
I included this new section to instill confidence in the platform's worthiness. Here, users can find insightful content and podcast videos featuring the CEO of Capital Flow. He shares personal stories about how understanding options order flow transformed his life, leading to significant returns.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
Testimonials, Blog & Join Community Sections
I included a testimonial section to reassure users that others are already benefiting from the platform, showcasing positive feedback. Additionally, we've introduced a new blog section to provide users with more insights into the platform while boosting our website's SEO.
The 'Join Community' section invites users to become part of this vibrant community of like-minded traders, offering valuable connections and support.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
FAQ and Footer Sections
I introduced a FAQ section to address the most common questions users have, offering clarity about Capital Flow.
In the Footer section, I made sure users could easily subscribe to our newsletter.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
I ensured the Hero Text had a nice gradient color, that makes the website looking very exciting for users. Created an image mockup from the actual platform so that users can have glimpse of how the platform looks like. I ensured that once users click on any video within the website, modal video pops-up, hence the users don't leave the website when they are watching YouTube videos.
This modal YouTube pop-up has increased the retention rates by 80% and conversion rates by 40%. You would see more of the modal YouTube pop-up throughout the website.
Reflection
Concluding Remarks
Key achievements
Just two weeks after the redesign, we saw a remarkable 80% increase in user retention and a solid 40% boost in conversion rates, welcoming 200 new users aboard!
Just two weeks after the redesign, we saw a remarkable 80% increase in user retention and a solid 40% boost in conversion rates, welcoming 200 new users aboard!
Just two weeks after the redesign, we saw a remarkable 80% increase in user retention and a solid 40% boost in conversion rates, welcoming 200 new users aboard!
Just two weeks after the redesign, we saw a remarkable 80% increase in user retention and a solid 40% boost in conversion rates, welcoming 200 new users aboard!
what i learned
Through this experience, I realized the power a well-crafted landing page holds for driving business growth. Witnessing the conversion of 200 new users within two weeks of the redesign truly drove this lesson home.
